Did you ever wonder why you believe the things you believe and
why other people don’t see things the way you do? There have been three answers
suggested to this question.
1)
Plato thought that our moral
decisions were determined by our reason; and that our emotional responses followed
those rational, thought-out, concepts.
2)
David Hume, the Scottish philosopher of the 18th
Century, thought that our emotional life is the prime mover in our moral decisions
(and, thus, our political viewpoints). He thought that our rational selves then
worked to justify what our emotions directed us to believe.
3)
Thomas Jefferson thought
that our rational thinking and our emotional attitudes exist alongside of one
another; they compete with one another, and the one that proves the stronger wins
out in the end.
In his book, Haidt examines each of these possibilities
through a series of very interesting experiments. He concludes that Hume is right—our
emotional life is the determining factor in our belief systems. Our rationality
follows what our emotions and our intuitions tell us is the right path of belief.
He points out that since our intuitions and our
emotional mindsets are the final arbiters of our morals and our beliefs, it is useless
to try to argue those who do not believe the way we believe into changing their
attitudes in order to comport with our own. He reports that we can, however, influence
others and cause them to come around to our way of thinking. But…it must be done
on an emotional level and not on a rational, logical basis. In order to influence
others, we must become their friend, their ally, their confidant. Sometimes, just
showing them that we care about them and expressing our support for a point of
view or a candidate that we support is enough to get them to look seriously at
changing their affinities. That is the reason that yard signs work—the well-known
technique of name recognition. They show that we, as constructive and helpful citizens,
support one candidate or another. But…we cannot argue anyone into our political
camp.
Here ends Haidt’s contribution to this post. Barack
Obama is ahead in the polls not because he has the best program and certainly
not because he has such a good record as a president. He is ahead because he connects
with people on a more emotional level than does Mitt Romney. Obama exudes an
attitude of confidence and every-day communication ability. He is likable! I only
wish that there were a way of showing the American electorate that likability
will not improve our situation with the national debt; and it will not help mend
our damaged leadership position in the Middle East. Likability will not overcome
the problems of out-of-control spending on give-away programs.
An end of likability will eventually come when America
reaches the point where Greece and Spain have arrived—when there is no money available
to borrow and where the free enterprise system has been stressed so badly that it
can no longer grow and produce. Then…we will know the truth about likability!
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